About Us
Mission Statement
To be the number one brand in the footwear and accessories market and to be recognized as a prestigious company through focused business development, differentiation through innovation, passion through empowerment, and cost reduction through economies of scale and world class systems and procedures.
Corporate Vision
To be the biggest and the best China shoe company.
Corporate Values
- Strong Customer Relationship and Service
- Passion for Perfection
- Respect and Empowerment of Individuals
- Differentiation through Constant Innovation
- Integrity
Corporate Philosophy
Excellence in Merchandise
- Offer the best China and International designs in footwear
- Offer the best brands for value addition
- Offer a new and unique range that will set fashion trends
Passion For Quality
- Give our customers affordable luxury
- Strive for the best
People - Our Greatest Asset
- Create an environment that empowers individuals and allows them to grow and flourish
Innovation
Keep progressing by adjusting to an ever-changing world.